(A competitive analysis that I am working on for my cousins business, let me know what you think)

Marketing Plan

Competitive advantage

The competitive advantage that J&M’s studio will have other studios will be the professionalism of the studio, quality of music production and atmosphere of music

1.      Professional studios- The main theme of the business will be a professional environment where clients can come up with their music. A professional studio has more restrictions than just some musicians in a garage making music.  The studio will use modern world class equipment with training from Full Sail University, a prestigious recording university that is the industry standard. A lot of recording studios are packed with people who are involved in the music production process. There will not be a environment where people just hanging around will be tolerated. When the studio is open and clients are paying money there will not be a packed studio. This will get more work done and make sure only those who are really interested in doing music come through. Loitering by the owner’s family and friends will be kept down to a minimum. The studio will be cleaned nightly by the owner to keep a orderly business. A business that is cluttered and has things all out of place is not 100% efficient.

2.      The owner and leader producer has attended Full Sail University for the past 4 years. Joshua Slater has a bachelors degree in musical production. He also has over 10 years of music experience working multiple softwares and musical hardware. The owner has been working with artists throughout the area already and has connects and referrals already set up. The owner has his distinct preferences  already set out and his own producing style. The owner also has a expericene with handling creative clients that recrding studios get. Josh Slater has ahd to deal with plenty of different clients before and knows the common themes amongst giving the artist a good experience.

3.      The studio is to be designed for a music atmosphere. Black carpet and dark colored wood panels will provide a non-distracting surrounding. There will be a lack of props in the studio to keep the musicians and producers concentrated with the work in front of them. The booth will be outfitted with sound dampening material to keep the recording quality high, the control room is the same. The lighting in the studio is to be minimal except for a sitting room where writing, brainstorming and other business matters will be done.